Introduction – Priority Areas

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Our project Priority Areas were developed around known barriers to EV adoption. In the DEUSA 1 and 2 projects, each state is tackling roughly 8-10 different specific subtasks of work towards breaking down those barriers in their states. See below for the major description of the work being completed in each state, and then see the other menu options in this set to read more about what each state is doing within that Priority Area.

1) Create Statewide Branded EV Programs

Each state will create a strong, statewide, branded EV program, guided by a committee of EV stakeholders and encompassing locally based chapters. These programs (or initiatives) will attract support and resources, coordinate action across all other Priority Areas, and increase positive exposure.

See the Programs and visit their websites

5) Educate State and Local Government Officials

Engage and educate government officials in all Partner states. At the state level, focus on best practices for incentive programs for vehicles and infrastructure, state building codes, weights and measures issues for public EVSE, among others. At the local level, focus on guidance for charging in public rights of way, signage and parking enforcement, local building codes, and government fleet electrification. Discuss charging inequities and how best to provide charging in disadvantaged communities.

2) Educate Consumers & Build Local Chapters

Every state program/initiative will directly educate at least 1,000 consumers through the organizing of and/or participation in in-person EV Ride-and-Drives (R&Ds), showcases, and other tactics. They will also develop and support local EV chapters (at least two per state) to coordinate R&Ds based on a variety of outreach and event models, and gather and analyze participant experience and educational impacts.

Learn more about consumer education here

6) Develop “Preferred” Dealer Programs

Create new dealership relationships and develop a “preferred” EV dealer program in all participant states. Build web-based platforms to help channel interested EV purchasers to preferred dealers. Partner with “low touch” Internet-based retailers that sell EVs, especially in portions of states still underserved by supportive dealers.

Learn more about dealer engagement here

3) Cultivate & Deepen Utility and Regulator Relations

Program teams will educate and partner with investor-owned, municipal, and cooperative utilities, and state utility regulators. They will base their educational pathway on evolving best practices for utility EV programs and their unique partnerships and challenges, and relay the benefits of transportation electrification for all stakeholders to all stakeholders. Initiative leadership will conduct seminars, forums, R&Ds, and other convenings towards achieving collaborative results.

Learn more about our utility work here

7) Engage Fleets to Facilitate Increasing EV Adoption

Every state program will make a list of 100 fleets and engage at least 40 towards completing a survey to better understand where they are in their educational journey on EVs. By the end of the project, every program will craft at least 10 stories on fleet adoption in their state that detail their vehicles, processes, and timelines, and discuss a) outputs and outcomes and b) best practices and lessons learned from their efforts.

Learn more about fleet engagement and EV adoption here

4) Produce EV Charging Infrastructure Plans

Each program or initiative will conduct gap analyses and develop or update plans for EV charging infrastructure at the statewide, regional and/or community levels. Bring diverse stakeholders into the planning process and use analyses and learned partners to educate on EVSE and plan charging infrastructure deployment that considers community needs, travel patterns, and disadvantaged citizens.

White DRIVE Electric USA logo with text
White DRIVE Electric USA logo with text
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